The National Bridal Sale Event is a large scale, nation-wide bridal initiative. Stores across the U.S. are helping brides find their dream dress for less in the month of July! Hundreds of locally-owned bridal stores are getting involved in the event and offering incredible discounts on wedding gowns, accessories, social occasion dresses and more!
This year, we are hosting our Annual Tent Sale July 26th – 28th in conjunction with the National Bridal Sale Event! During our Annual Tent Sale, you'll get to choose how you want to find your perfect wedding gown!
Pop-up tent [off the rack gowns]
If you’re looking for a deeply discounted designer wedding dress, then you’ll want to shop our off the rack selection. Our off the rack gowns will be set up in our Pop-Up tent right outside the store all weekend long! The tent will be full of wedding gowns ranging in sizes from a bridal size 6 all the way to a bridal size 26. These gowns are gently loved samples that have been tried on by brides in our store, but never worn on a wedding day. These gowns are discounted anywhere from 25% - 90% off their original retail price. Some gowns are even priced as low as $199!!
The pop-up tent will be first-come, first-serve. The sale opens at 11am on Friday, July 26th at 9am on Saturday, July 27th and again at 11am on Sunday, July 28th. Often brides will line up prior to the tent opening to get the best selection! Consultants will be on hand to answer questions and offer suggestions, however shopping the pop-up tent is primarily a self-serve option.
in store shopping [special order gowns]
If rummaging through the racks isn’t how you imagined saying yes to your dream dress, then you can book an appointment to try on our regular in store inventory! Grab you gals, sip champagne and relax in your private bridal suite while you work one-on-one with an expert bridal stylist. This is our more traditional bridal experience with the chance to find a brand-new, special order dress to wear for your big day! Don’t worry, you’ll still save big when you shop during our Tent Sale weekend because special orders will be discounted at 15% OFF!
Not just wedding gowns!
Besides wedding gowns, we will also be offering discounts on bridesmaids and mother of dresses as well as accessories and veils! So, even if you’ve already said yes to your wedding dress there are still discounts that you can take advantage of that weekend!
Now that you know the details, it’s time to plan how you’ll take advantage of the savings July 26th – 28th! We’re so excited to meet you and help you say YES to the dress for LESS!
