A Charlotte's Brand Refresh

A Charlotte's Brand Refresh

A Charlotte's Brand Refresh. Mobile Image

Apr 13, 2023

Charlotte’s Brand Refresh


After 30 years helping brides say yes to their dream dress in Portland, Oregon it’s time for us to make some updates to our branding to better reflect where we are today.  At Charlotte’s, our mission is to help all brides feel comfortable, confident and at ease while creating a personalized and memorable gown shopping experience.  


Our stylists are dedicated, compassionate and empathetic.  They are trained to make every bride feel heard and cared for, and to make you feel amazing when you find that perfect dress…they will be with you every step of the way!  


With all of this in mind, we’ve taken steps to elevate our branding, color palette and logos to ensure that our mission and core values are felt in our design.  Take a look at our updated Logo and color palette below!





When deciding to refresh our branding, we wanted to keep the essence of our logo the same with a script design.  The updated logo is a more modern, natural script that feels handwritten and authentic. We wanted the updated logo to reflect the personalized and unique experiences that we offer our brides with a one-of-a kind handwritten logo that can't be replicated.





Color Palette


As we redesigned the Charlotte's color palette, the most important thing to us was keeping a signature green in the mix!  The calm confidence of a green tone perfectly reflects our atmosphere so we wanted to make sure that element remained in our design.  We chose to update our green to a more modern version featuring blue undertones which depict earthy, natural vibes. 


Alongside our signature green is a collection of warm and inviting colors that together perfectly encapsulate the Charlotte's experience.





We’re so excited to present this new face to our brides and we can’t wait to see what this next chapter holds for Charlotte’s Weddings!