Mother’s Month at Charlotte’s

Celebrating Mothers all April at Charlotte’s

Celebrate the special women in your life by bringing them in for an appointment to find the perfect gown for your wedding! Starting April 1 and running through the end of the month, Charlotte’s is hosting Mother’s Month with discounts to help her say yes to the dress! All of our mothers’ gowns are available for purchase off the rack at a great discount. Any special order mother’s gown ordered from April 1-30 will receive 15% off (Charlotte’s brides normally receive 10% off any mother’s gown purchase). We will also provide a $30 rush credit toward the purchase of a mother’s gown, as most gowns take 3-4 months to arrive. If your mother doesn’t have 3-4 months to wait, we will look into rushing the gown to arrive in time. You can preview all our mothers’ gowns on our website here. These gowns are also great for grandmothers, aunts, and any other woman you would like to honor with special distinction during your wedding day!

Mothers do not need appointments to try on and order their gowns; however, if they’d like some one-on-one attention, weekday appointments are best to have a consultant available. Here’s some FAQs to make your mother’s appointment run smoothly:

Color: One of the biggest questions moms have when gown shopping for themselves is what color to wear. This is a question that should be discussed with the bride. The best advice is to wear a color that they love on themselves and is complimentary to the color scheme for the wedding. This means they do not have to wear the same color as the bridal party, as it is rare for moms to be photographed with the bridal party. Most of the mothers’ gowns are available in a variety of colors, for which we have the swatches available in store.

Social Occasions by Mon Cheri, available in a size 12

Cameron Blake, available in a size 16























Sizing: Similar to bridal sizing, the sizes of moms gowns tend to run about 2-3 sizes larger than everyday sizes. We recommend bringing undergarments that the moms would want to wear with their dresses (bras, shapewear, hosiery, etc.) so that they can see the best visual of how the gown will be on them for the wedding. Check out our preferred vendor, Just Like A Woman, for an amazing selection of undergarments. Some of our designers also offer split sizing, for a custom fit, so that moms will feel amazing in their gowns and minimize alterations (for floor length gowns, 99% of women need a hem). Our consultants are trained to show you how the gown will lay in the correct sizing, regardless of the size of the sample.

Sleeves, Jackets, etc.: Most mothers that we assist are wanting to find a gown with some kind of sleeve, whether it is short or long. Many of our gowns come with at least a half sleeve and/or a matching jacket to the gown. We can also help discuss custom sleeves, as most gowns can also have sleeves added to perfectly match the gown, which are measurements that we assist in taking and communicate to the designer. The mothers’ gowns also typically come with a matching shawl to the color of the gown to drape over the shoulders, which is great for indoor weddings or weddings that take place outside.

Jade by Jasmine, available in a size 16

Jasmine Black Label, available in 3 colors, sizes 12, 14, and 20






















Shopping for mothers gowns can be stressful, so let the consultants at Charlotte’s help make the process smooth and easy! Call us at 503-297-9622 for an appointment today or stop by anytime during business hours! –Jennifer